AI Core Skills for Estate Agents
€ 500
Built for the way estate agents actually work
IPAV represents over 1,500 auctioneers and valuers across Ireland. Most are at the start of their AI adoption — they know tools exist, many have dabbled, but few are using them systematically or with confidence.
The barrier isn't motivation. It's knowing where to start and what is safe and appropriate to use AI for in a regulated, client-facing profession. This is AI Institute's Core AI Skills programme adapted fully for estate agency work. Everything participants see — the prompts, tasks, scenarios, and documents — comes from real property work.
- Write and repurpose property listings across portals and social channels
- Draft and respond to client emails: vendors, landlords, buyers, tenants
- Research comparables and produce vendor or landlord market briefings
- Screen tenant applications and summarise findings for landlord decisions
- Turn inspection reports into landlord action emails
- Build reusable content templates and internal knowledge resources
Who it's for
Irish auctioneers and valuers at any stage — from those who have never used AI to those who want to move from occasional use to confident, systematic application.
The programme
Four sessions. Eight hours. Real outputs. Every session follows the same pattern: focused teaching, then hands-on tasks, then group share-back. Participants spend the majority of each session doing, not watching. Dual screen access is recommended.
Session 01 · 2 hours
Setup, safety & first prompts
How AI tools work, which to use, and how to prompt well — without data, privacy, or compliance risks. Prompting fundamentals applied immediately to property writing tasks. Includes EU AI Act basics and tenant screening as high-risk AI.
Session 02 · 2 hours
Research & market intelligence
Estate agents spend significant time on research that AI can compress dramatically. All tasks completed in the session using participants' own documents.
Session 03 · 2 hours
Workflows, content & knowledge bases
Building a content engine from a single property listing, and creating a reusable knowledge resource that anyone in the firm can use immediately.
What They're Saying...
About the instructor
Emma Marlow
Head of Course Development, AI Institute
Emma Marlow is our Head of Course Development and a transformation professional with over 20 years' experience across a variety of industry sectors. As a skilled prompt engineer, she shows beginners how to use AI tools with confidence and start seeing results quickly. Whether you're picking up AI for the first time or looking to sharpen how you already use it in your practice, Emma meets you where you are — breaking down the technology into practical, no-nonsense steps that work in the real world of property.
