Customised AI Coaching for Immediate Results
Tailored AI training designed around your team’s workflows. Productivity improvements of 20% guaranteed.
-
Tailored training
Tailored training -
Measurement
Measurement -
Success stories
Success stories -
Ongoing support
Ongoing support -
Change management
Change management
Tailored Training.
Approach
- Detailed initial assessments of skills, productivity, workflows and satisfaction levels
- Analyse tasks, roles and painpoints per team
- Map out the ones that can be served by AI
- Develop content that explicitly matches these individual team profiles
The AI Institute’s live and online AI training sessions are specifically tailored to your teams’ unique roles and current AI skill levels.
- Course content is regularly reviewed and updated in response to real-time feedback and in line with the latest AI developments.
- Training adapts to the needs of each group, ensuring teams develop relevant skills and can apply them immediately. Measurable progress from week 1.
- Continuous, interactive support and follow-up sessions reinforce learning, address challenges promptly, and embed new skills effectively into daily work practices.AI becomes an exciting opportunity rather than a source of apprehension
Teams we serve
-
Finance
From forecasting and budgeting to scenario planning and trend identification, some of AI’s biggest gains are being felt in finance departments. Join the top performers.
-
Sales
From prospecting and lead prioritisation to personalised buyer interactions, when you implement everything we cover, you could be forgiven for thinking you had several new FTE’s on your team.
-
HR
Streamline your screening and scheduling process. Minimise bias while improving internal communication and compliance. Enhance the effectiveness of onboarding for smoother integration and long-term success.
-
Marketing
Redefine the way your marketing team works. Increase productivity by automating time-consuming tasks, allowing your team to focus on what truly matters. Embrace smarter workflows and watch your results soar.
-
Strategy
Analyse anything, far more quickly and in much greater depth, to generate hard-to-reach insights. Then rapidly produce a plan to implement.
-
Operations
Optimise your universe – from analytics to customer service, supply chains and logistics, quality control, kit maintenance and workforce management.
Systems they love
Need to
go full bespoke?
If you’re using a system we’ve not trained others on before, no problem. For platforms we expect to become popular, we’ll invest in designing the course module. Or, if it’s bespoke to your organisation, we can work with you – and your dev team – to scope out the best way to get your teams up to speed.
Programme design
-
Strategy setting
For clients with an advanced AI strategy, we pick that up and run with it.
For others, we can assist in filling the gaps or creating a new strategy from first principles.
-
Objective setting
We collect and analyse data to map AI’s potential impact, creating cascading objectives from individual to organisational levels.
After leadership alignment, we flow specific KPIs back through management, ensuring everyone drives toward unified goals.
-
Course
sprintsOur expert trainers deliver live online group coaching sessions, combining 2-hour modules with hands-on assignments.
Sprints are complemented by group workshops and personal tutorials. Full helpdesk support and weekly progress tracking ensure smooth skill adoption.
-
Benefit
deliveryPost-sprint, we maintain momentum through monthly personal tutorials, ensuring skills translate to results.
We track KPIs at individual, team, and department levels monthly, with quarterly organisational deep-dives.
Guaranteed 20% productivity gains across all teams
Metrics used to measure training effectiveness
- Clearly trackable ROI through efficiency gains, higher-quality output, and improved employee satisfaction metrics.
- Strong evidence of immediate impact on productivity, morale, and overall business performance.
- This translates to significant, quantifiable business advantages and more satisfied, productive teams.
The AI Institute guarantees a minimum of 20% productivity gains across all teams.
- For 100 employees, a 20% productivity gain equals an additional 20 full-time equivalents (FTEs) worth of output – without hiring new staff.
- Across a team of hundreds, this rapidly scales into substantial savings, increased output, and noticeably improved quality of work.
- Increased efficiency doesn’t just mean doing more – it means performing tasks better, reducing errors, and achieving higher-quality outcomes.
- Productivity gains directly improve employee morale by reducing frustration from repetitive tasks, increasing time spent on meaningful work, and creating a happier, more engaged workforce.
Your teams gain clarity, confidence, and motivation through visible and quantifiable improvements, fostering a more productive, engaged, and satisfied workplace.
Change Management
Change Management Approach
- Assess employee attitudes towards AI from the beginning.
- Provide targeted training that directly addresses individuals’ pain points and blocks.
- Personal support is provided throughout the programme, and individuals requiring extra care can get 1-2-1 support or email helpdesk support at any time during the working week.
Positive Outcomes for Teams
- Staff become open, receptive, and confident in using AI, reducing anxiety or resistance.
- Teams clearly understand how to apply AI directly in their work, leading to smoother adoption and increased morale.
- AI becomes an exciting opportunity rather than a source of apprehension.
Is your business crossing the AI chasm quickly enough?
Take the One-Minute Quiz
Ongoing Support
Continuous Learning, Refresher Training, and Extended Curricula
- We provide ongoing support and regular follow-up sessions to reinforce your team’s learning, promptly resolve challenges, and fully integrate AI into daily workflows.
- Early learner groups benefit from dedicated refresher training, ensuring lasting skill retention and continuous productivity gains.
- As your team’s skills advance, we extend the course curriculum to include specialised training in automation and AI agents, empowering your teams to adopt increasingly sophisticated and efficient AI solutions.
- This sustained approach transforms AI from a potential source of apprehension into an engaging and empowering opportunity for your team.
AI Core
-
Experience has shown that almost all knowledge workers benefit from a relatively common set of core AI skills. These are coached together as a foundation in AI, allowing cohorts to graduate to more advanced modules within specialised role-specific programmes.
Course detailsAI Core
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
Course Structure
The Core AI Skills sprint features modules including:
- Large Language Models: Become superhuman with deep-level prompt engineering skills for ChatGPT and other frontier models. Customise all settings for optimal results while protecting your data.
- Research Tools: Cut your research time by up to 85% via Perplexity, ChatGPT web search and Bing. Discover Deep Research from OpenAI, Gemini and Perplexity.
- Knowledge Bases: Upload words and numbers to create dozens of bespoke knowledge base you can ‘talk’ to, using GPTs, Gems, Notebook LMs and Artifacts. Share with your colleagues.
- Productivity Tools: Save a day a week by adopting notetakers, presentation engines, web page builders, idea visualisers, audio generators and Copilot integration withing the Microsoft 365 suite
- Brainstorming: never be without a colleague to help generate and evaluate solutions
- AI Policy and the EU AI Act: it’s here and requires any business engaging in the EU needs to understand the risk tiers, the compliance requirements whilst maintaining innovation capacitiy.
About the instructor
-
Maryrose Lyons
https://www.linkedin.com/Join Maryrose Lyons, ranked as a top AI voice by LinkedIn, in our beginner-friendly AI course. Celebrated for her ability to demystify AI concepts, Maryrose will lead you through the process of integrating AI into your workflow, sharing prompts and techniques to help you maximise the value.
Further AI Skills
-
Once the core skills have been mastered, there is another group of advanced skills which can benefit almost all members of every cohort, regardless of their role.
Course detailsFurther AI Skills
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
Course Structure
Once the core skills have been mastered, there is often an appetite for automating mundane tasks using AI.
The Further AI Skills sprint is an advanced course for members of every team, regardless of role. It features modules including:
- Advanced Prompt Engineering: Take the next step and increase the length, breadth and sophistication of your prompts to deliver even more impact from your LLM use. Become immersed in the understanding required to write the advanced prompts which coax out the edge of capabilities from frontier models. Apply this to your role.
- Reasoning Engines: Discover why having a group of PhD-level researchers at your fingertips, with a beyond degree-levels grasp of every STEM subject, can supercharge your productivity and change the game on the quality of your outputs. Then learn how to put them to work in your every day.
- Data Analysis and Visualisation: Find hidden insights in your spreadsheets, summarise all findings and present them in easy-to-understand formats.
- Automation: Save another day a week using blueprints and other forms of automation, allowing you to banish all repetitive low-skill tasks from your to-do lists.
- Emerging agents: Go beyond automation and learn to use applications that can complete multiple tasks with a single instruction set. No coding skills are required.
- Skills integration: Tie all of your skills together – use advanced prompt engineering to build a knowledge base which is updated automatically and draws on regular insight from a reasoning engine.
About the instructor
-
Claire du Preez
https://www.linkedin.com/company/institute-of-ai-studiesClaire du Preez is a trailblazer in digital marketing and AI integration. As a start-up growth specialist, she has scaled successful ventures and empowers women in AI-driven marketing. She will deliver this course for advanced learners wishing to automate the manual parts of their workflow through automation and agents.
-
Content track
-
Whilst not relevant to every team, many departments – such as marketing, sales and HR – benefit from the content skills sprint. It features modules including:
Course detailsContent track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
Course Structure
Whilst not relevant to each team, many departments – such as marketing, sales and HR – benefit from the content skills sprint. It features modules including:
- Content Prompting: Start generating higher quality textual content in less time than it takes to write a brief. Formats covered include: emails, reports, presentations, project updates, articles, blogs, case studies, white papers, social media posts, ads, video scripts, invites and web pages.
- Content Planning: Learn how to plan an entire year of content from a single prompt.
- Content Repurposing: Take any input and reformat it into a wide variety of content types. Make an entire suite of content for all external and internal stakeholders from one CEO speech.
- Landing Pages, Presentations and PDFs: Deep dive into Gamma and discover how to pull together materials which not only communicate your messages but also represent your brand.
About the instructor
-
Emma Marlow
Emma Marlow, your course instructor, is a seasoned global marketing professional with over 20 years of agency experience working with iconic brands including Disney, P&G, L’Oreal, Heineken, and General Motors. More recently, she has become an adept prompt engineer who understands the transformative potential of AI across the marketing spectrum. With her extensive experience in marketing and AI, Emma brings a unique perspective on how artificial intelligence is reshaping the marketing landscape and how professionals can leverage these emerging technologies to drive results.
Visual track
-
This sprint is for the marketing team, and select others across the business who need to produce materials which present themselves professionally.
Course detailsVisual track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
This sprint is for the marketing team, and select others across the business who need to produce materials which present themselves professionally.
The Visual Track sprint features modules including:
- Model Selection: As services evolve, Midjourney, Flux, Playground and others all have relevant use cases. Understand their strengths and weaknesses to find the one which will deliver the results for you.
- Image Creation: With the right prompt, it is possible to create almost any image. Deep dive into the prompt structures that will deliver quick and high quality results every time.
- Image Editing: How to use the models’ on-board toolkits to ensure the best source material, before exporting to other apps for further manipulation. Discover the apps which enhance every image model’s output.
- Design & Layout: Become an expert in the AI tools which make design and layout a breeze. Find the plug-ins that work for your use cases.
- Workflow Integration: Learn how to incorporate all the above into your existing workflow, automate processes and make each tool more productive.
About the instructor
-
Marshall Atkinson
https://www.linkedin.com/in/marshallatkinson/Marshall Atkinson is a recognised educator and industry thought leader. He is the publisher of the Midjourney Elevating Print Creativity Newsletter. Marshall is a business consultant living in Arizona, USA. He was elected to the Academy of Screen and Digital Printing Technologies in 2020.
Finance track
-
This sprint addresses the discrete – yet deep and broad needs – of the finance team. It draws on best-in-class apps and processes.
Course detailsFinance track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
This sprint addresses the discrete – yet deep and broad needs – of the finance team. It draws on best-in-class apps and processes.
The Finance Track sprint features modules including:
- Introduction to AI: Why AI’s role in Finance has developed so quickly and the main uses cases today.
- Data Management: How AI responds to different data types in financial operations. Cleaning, processing and structuring data.
- Financial Analytics: Using AI with Excel, Google Sheets, business intelligence platforms and accounting software to unlock rapid insights and inform decision-making. Improve forecasting, budgeting and anomaly detection.
- Automation: How to save dozens of man/days a year by automating invoicing, reporting, dashboard creation and other repetitive low-skill tasks.
- Risk, Fraud & Testing: Deploy AI models to detect unusual transactional patterns, perform B2B credit risk assessment using predictive analytics and stress test for risks as you use AI to plan your scenarios.
Sales track
-
This sprint is designed for all revenue generators – from experienced leaders to new account executives. The AI coaching contained within it has proven its worth across sectors as diverse as technology, pharmaceuticals, professional services, manufacturing and finance. It can be made specific to teams hunting for new business, as well as farming the existing customer base.
Course detailsSales track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
This sprint is designed for all revenue generators – from experienced leaders to new account executives. The AI coaching contained within it has proven its worth across sectors as diverse as technology, pharmaceuticals, professional services, manufacturing and finance. It can be made specific to teams hunting for new business, as well as farming the existing customer base.
The Sales Track sprint features modules including:
- Prospecting: Defining your Ideal Customer Profile with AI, to identify high quality prospects and engagement strategies
- Buyer Analysis: How to use AI to identify buyer signals, goals, challenges and prioritise next best actions during campaigns
- Enhanced Messaging: Create compelling messages to inspire prospects and customers. Learn how to ensure the messages land in front of them.
- Revenue forecasting: Rely on AI to improve forecasting accuracy and predictive analytics to deliver more certainty in the corporate environment.
- Performance management: Discover performance correlations and the root causes behind them. Visualise the insights and have honest yet productive conversations.
- Seamless integration: How to continue to gain real-time insights, improve agility and build an AI-powered ecosystem with a roadmap for success.
About the instructor
-
Danny O’Neill
https://www.linkedin.com/in/daniel-o-neill-1291772/Danny O’Neill, your course instructor, is an experienced Global Sales, Operations, and Learning Leader at B2B Tech companies. More recently, he founded an AI startup, Animis. With extensive experience in sales and AI, Danny brings a unique perspective on the transformative power of AI in B2B sales.
HR Track
-
This sprint, relevant for the entire HR team, is designed to streamline process, improve decision-making and help your professionals enhance employee experiences, leading to higher retention and satisfaction rates across the organisation.
Course detailsHR Track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
The HR Track sprint features modules including:
- Talent Acquisition: AI-driven recruitment tools for sourcing, screening and shortlisting candidates. How to create knowledge bases for applicant engagement, FAQs, interview techniques and questions. As well as predictive analytics to identify high-potential candidates, while also mitigating against bias.
- Employee Experience & Engagement: Create precisely personalised learning and development programmes for each colleague, while saving many days every week across the team by deploying chatbots for HR support and employee self-service. Discover how to use AI tools for real-time employee feedback and sentiment analysis. Find recommendations to fix each issue.
- Performance Management: Implement continuous feedback systems, tools to analyse performance metrics and help leaders adopt AI to create more objective, data-driven appraisals and performance plans.
- Workforce Planning & Analytics: Discover predicative analytics for talent, get to grips with succession planning and identify employee flight and attrition risks via data.
- Learning & Development: Create all-new materials and systems for onboarding, start generating personalised training recommendations and measure training effectiveness via analytics.
- Diversity, Equity & Inclusion: Use AI to track DEI metrics, mitigate algorithmic bias in recruitment andThis sprint, relevant for the entire HR team, is designed to streamline process, improve decision-making and help your professionals enhance employee experiences, leading to higher retention and satisfaction rates across the organisation.
About the instructor
-
Ben Bland
https://www.linkedin.com/in/benbland/Ben Bland chairs the Global Working Group for the world’s first standard in Ethical AI. With a focus on data security, privacy risks, and mitigating potential risks, Ben consults and lectures on technology ethics, innovation practices, and progressive business operations.
Marketing track
-
This sprint often wraps-in modules from the content and visual tracks. It also features a number of unique modules that marketers love.
Course detailsMarketing track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
This sprint often wraps-in modules from the content and visual tracks. It also features a number of unique modules, including:
- Better Marketing Strategies: AI enhances marketing strategy, but traditional marketing frameworks provide the structure and strategic discipline needed for success. Understand how to get AI on your side and enhance your marketing strategy.
- Marketing Data: How to get deeper insights into the performance of your spend via AI. Using the tools to create stunning visuals and dashboards that capture the marketing performance.
- Customer Journeys and Personas: like you’ve never seen before! Using reasoning engines to come up with unique insights and views that you can use to inform your activity.
- Sound & Vision: Coaching apps to generate and then edit voices and music, as well as moving video and animations.
- Events: Streamline the design and planning, learn how to deliver the right audience, build an AI assistants to manage and keep track of progress, find the best speakers and manage all stakeholders and the budget – seamlessly, with minimum effort.
About the instructor
-
Emma Marlow
Emma Marlow, your course instructor, is a seasoned global marketing professional with over 20 years of agency experience working with iconic brands including Disney, P&G, L’Oreal, Heineken, and General Motors. More recently, she has become an adept prompt engineer who understands the transformative potential of AI across the marketing spectrum. With her extensive experience in marketing and AI, Emma brings a unique perspective on how artificial intelligence is reshaping the marketing landscape and how professionals can leverage these emerging technologies to drive results.
Leadership track
-
This sprint is focused on the C-Suite and their direct reports. It is designed to coach AI in strategic and leadership functions while also promoting understanding of what the rest of the organisation will be using AI to achieve.
Course detailsLeadership track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
This sprint is focused on the C-Suite and their direct reports. It is designed to coach AI in strategic and leadership functions while also promoting understanding of what the rest of the organisation will be using AI to achieve.
The Leadership Track sprint features modules including:
- Generating Insights: Using AI to analyse the business, your markets, customers, competitors, uncover opportunities and leverage complex data sets.
- Business Model Innovation: Redefining value propositions, improving the efficiency, quantity and quality of delivery across the business, discovering AI and automation opportunities and identifying cost and revenue projects.
- Strategic Change Management: Using AI to prepare the organisation for the AI-driven transformation to come, overcoming resistant to adoption, helping employees build literacy and aligning AI initiatives with long-term strategic goals.
- Implementation Frameworks: Developing an AI roadmap and AI policies, how to collaborate with data scientists and IT teams and discover the right tools and technologies.
- Ethics & Laws: An overview of moral philosophy and ethical frameworks, how theory is applied in practice and the impact of AI. How to manage bias, fairness and DEI. Plus a deeper dive into the EU AI Act and GDPR – and how to build a responsible AI culture.
About the instructor
-
Maryrose Lyons
https://www.linkedin.com/in/maryroselyons-aispeaker/Maryrose Lyons, a digital pioneer, holds a Masters in Cyberpsychology and is recognised as a Top AI Voice on LinkedIn. She has coached hundreds of people to integrate AI into their organisations.
Operations track
-
The operations track is far more bespoke in its requirements than any other, given the specific nature of most businesses and their operations. However, some modules are common to many.
Course detailsOperations track
- Live online learning
- Workbooks with assignments
- Workshops for show and tell
- 1-2-1 sessions for further support
The operations track is far more bespoke in its requirements than any other, given the specific nature of most businesses and their operations. However, some modules are common to many, including:
- Automation: Make low-skill, high-frequency tasks such as data entry, data cleaning, report and dashboards instantaneous with AI-powered workflows. Start using intelligent document processing and reduce manual interventions.
- Predictive Maintenance: Use AI to analyse data to project failure rates and optimise maintenance schedules. Go deep into predictive modelling.
- Supply Chain and Logistics: Forecast demand and inventory levels, optimise routes and enhance supplier relationships.
- Quality Control & Assurance: Detect defects and anomalies. Monitor operational KPIs in real-time.
- Resource Allocation & Planning: Use AI to advise on decisions, up to months in advance. Master predictive scheduling.
We have worked with
What people say
The team can now do tasks in 5 minutes that would have taken a group of people a couple of days to get out and it wouldn’t have been half as good! How do you even measure that kind of success? It’s a joy to see them smiling doing work that before would have been a task. Hats off for bringing this, there’s a genuine excitement.
John Coroner Ethos Engineering
Learning how to add an AI layer to our investor outreach efforts was an amazing game changer. The training and tools will not only help us with earnings prep and peer summaries but will also enable us to distinctly target select investors.
Peggy Reilly Tharp ICL Group
It was the best investment of my time that I possibly could have made. One of the best learning experiences I have ever done!
Sinead Brady Career Psychologist
Really beneficial. The programme is a hands-on, interactive way to learn how to implement AI effectively. We have rolled it out across the business, it is already generating returns, and I highly recommend the AI Institute.
Clare Kilmartin Catalyst Media Group-
Accelerating AI Adoption Through Education and Strategic Innovation
What we’ve been doing since 2024 is delivering customised AI training to teams that delivers on average 20% productivity gains. That’s 1 day per week per staff member.
Read articleAccelerating AI Adoption Through Education and Strategic Innovation
McKinsey research from Q4 2024 shows that only 15% of organisations have strategically adopted AI and implemented it across their teams. Two months into 2025, you can safely assume that number is greater, but the opportunity still exists. The AI Institute works with future focused organisatons who seek to empower their staff to bring multiple strategic benefits through hands-on training, customised toolkits, and future-focused strategic consulting.What We Do
What we’ve been doing since 2024 is mapping out tasks across teams, then wrapping our customised AI training around them, delivering to bring immediate tangible productivity gains and turning sceptics and cynics into believers. On average, we deliver 20% productivity gains to clients who have worked with us.
That is 1 day per week per staff member of time saved.
>>Read our case studies.AI Institute programmes are carefully designed to foster AI literacy and its practical application. Our mission is to deliver measurable gains in efficiency, productivity and quality while embedding the emerging best practice approaches to data management, ethics and privacy across the organisation.
To ensure the results, our programme method includes:
- Start up initialisation: beginning with 360-degree workflow audits to identify repetitive tasks consuming 20+% of team’s time (eg, report generation, data entry). Indepth interviews and surveys of key tasks, skills, and KPIs to uncover opportunities.
- Customised everything: we build programmes that solve every team’s unique challenges, provide custom playbooks, and support while implementing.
- Learning Labs: our AI training workshops are delivered live and online, with tutor groups where peer learning is facilitated through practice and sharing, with business hours online support.
- Reporting: weekly for the leadership team to have an accurate view of what’s being delivered, how it’s being received, and for sharing the good news stories of how teams are doing things differently, joyfully.
The Approaches That Fail
1. The Pilot Graveyard Dilemma
McKinsey reveals 90% of AI pilots never reach production, while Gartner reports 85% of projects fail to deliver ROI due to misaligned priorities. Traditional strategies often funnel resources into huge IT-managed projects that prioritise scale over practicality. Meanwhile, teams drown in preventable inefficiencies – like manual data entry or report generation – that could be solved with lightweight AI tools.
What we’ve seen? Company-wide adoption of everyday AI tools often reveals the most promising opportunities for enterprise-scale AI projects. When employees across departments use AI in their daily work, they naturally identify processes ripe for larger automation. These ground-level insights, born from practical experience, often point towards more viable enterprise AI initiatives than top-down planning alone.
This parallel approach – letting small-scale AI use inform big-picture projects – creates a feedback loop: frontline teams spot patterns in their daily AI interactions that highlight where enterprise solutions could have the most impact. Meanwhile, their growing AI literacy makes them better partners in implementing those larger solutions.
2. Working Group Gridlock
Internal committees tasked with AI adoption lack two critical assets: implementation expertise and decision velocity. Internal committees often lack the expertise to move beyond theoretical roadmaps, resulting in stalled progress.
What we’ve seen? Teams of enthusiasts often get caught in a cycle of discussion without action. While they bring valuable insights and energy, their divided attention – split between their primary roles and AI initiatives – means projects move at a glacial pace. Their part-time involvement, despite genuine interest, means they can’t dedicate the focused time needed to:
- Evaluate and test AI tools thoroughly
- Build practical implementation plans
- Make swift, informed decisions
- Maintain momentum between meetings
- Transform theoretical frameworks into concrete actions
This creates a paradox where the very people most excited about AI adoption become unintentional bottlenecks, simply because they must prioritise their core responsibilities.
3. The Training Trap
Traditional L&D programs find it hard to keep up with the pace of change. Every model update, feature release and breakthrough app requires review and careful consideration on how it changes how we do things. This necessitates real-time curriculum updates.
What we’ve seen? Quarterly or annual curriculum reviews are no longer adequate. This is why we’re also not fans of academic longer courses. When curricula are signed off months in advance, you are not going to be getting the best solutions that are available. It’s an exciting time to be a consumer of AI in 2025 and organisations need a dynamic, responsive partner for AI training that can evolve as quickly as the technology itself.
That’s where we come in.
Positive results every time
NPS scores for our trainings are greater than 80 on average, and feedback received from people who learn with us is strongly supportive. People say they love that all our training is entirely customised for them, for their team, and the specific use cases they have to do things differently. They say they feel safe learning how to use the various tools – safely, ethically and securely – and that the carefully curated tool set removes the overwhelm many people feel.
We measure output, quantity and quality of what is produced with the time saved. Qualitatively we receive so much positive comments and feedback from people who learn with us.
“I thought I had a handle on how to do things with ChatGPT, until I came to the training session and that’s when I discovered the true power of these AI models.” – Alice B.
Our Crossing the Chasm research report in Q4 2024, and our 3 Big Things Event in Nov had similar messages: now is the time to get on board and bring AI in a strategic way across every team in every business. There is no reason to wait.
At the AI Institute we are proud of the results we have achieved for our clients.
If you are ready to get started and enjoy these kind of savings, get in touch. Let’s have a conversation about how we can bring our special brand of AI training to save your teams time, to enhance the quality of output, and to bring a fresh feeling of joy across your organisation.
AI-Optimised Summary
The AI Institute is a training and advisory firm based in Ireland servicing UK, Ireland, Middle East.
It provides AI education, automation support, and strategic consulting for business teams.
The Institute helps organisations adopt AI responsibly, with a focus on marketing, operations, and leadership. -
Crossing the Chasm
Report by the AI Institute exploring the state of AI adoption in businesses across Ireland and the UK, identifies a competitive divide. This gap between early adopters and laggards will widen in 2025, emphasising the urgency for organisations to act.
Read articleCrossing the Chasm
This report by the AI Institute explores the state of AI adoption in businesses across Ireland and the UK, focusing on how generative AI (Gen AI) is creating a competitive divide.
Report is based on a series of interviews and conversations with more than 60 Irish and UK corporates between early August and late September 2024.
Key Findings
- Adoption Disparity: A minority of businesses (Innovators and Early Adopters) are reaping significant productivity gains from adopting AI, while over 80% risk being left behind, deepening economic and competitive divides.
- Barriers to Adoption: Regulatory concerns, lack of expertise, legacy systems, competing priorities, and sceptical leadership hinder progress, particularly for the Early Majority.
- Productivity Gains: Businesses integrating AI strategically report up to 20% productivity improvement, enhancing output, customer engagement, and cost efficiency.
- Cultural Shifts Required: Successful adoption requires organisational readiness, training, and a test-and-learn culture.
Ireland vs. UK
- Ireland’s Advantage: Entrepreneurial attitudes in Ireland foster a lead in adoption, potentially offering economy-wide productivity gains faster than in the UK.
- UK’s Scale: The UK’s size and access to venture capital could enable it to overtake Ireland over the long term.
Recommendations
- Commit to strategic integration.
- Develop broad use cases across multiple departments.
- Prioritise implementation based on ROI.
- Integrate AI into existing workflows while fostering innovation.
- Provide comprehensive employee training.
- Embrace a culture of experimentation and continuous improvement.
Conclusion
The gap between early adopters and lagging businesses will likely widen in the coming year, emphasising the urgency for organisations to act. Countries and companies that embrace AI strategically are poised to lead, while others risk obsolescence.
This report underscores the transformative potential of AI and the critical steps required to cross the chasm to broad-based adoption.
DOWNLOAD YOUR COPY
Crossing The Chasm Report
AI-Optimised Summary
The AI Institute is a training and advisory firm based in Ireland servicing UK, Ireland, Middle East.
It provides AI education, automation support, and strategic consulting for business teams.
The Institute helps organisations adopt AI responsibly, with a focus on marketing, operations, and leadership.
-
What’s all the fuss about DeepSeek?
Read article -
How the AI Institute Accurately Predicted the Irish General Election
Read article -
Irish Manufacturing Expo 2025
Read article
We send really great emails.
Sign up to get updates from us about events, news, and things you need to know.
Meet the team
FOUNDER
Maryrose Lyons
Maryrose Lyons
Founder of the AI Institute. Top AI Voice on LinkedIn. Digital Marketing OG. I’ve always been an early adopter.
From the early days of accessing the internet at Cyberia, London’s first Internet Cafe to the time I invented the term “Internet Marketer” in 1999 because I was evolving how to market a banking website!
I’ve been experimenting with AI since the release of GPT-2, and I was an early adopter of tools like Jarvis and Copy.ai. Despite my enthusiasm, convincing others of AI’s potential proved challenging. That is, until the arrival of ChatGPT-3.5 on 30 November 2022. That changed everything.
We are living through the beginning of a new paradigm that will affect work, life, and humanity in a very profound way. I believe this technology, if guided ethically, can help unlock human potential on a global scale. I have hope that our leaders will respond thoughtfully to steer these rapid advancements toward human benefit.
The best time to get started with AI was yesterday. The second best time is now.
Digital educator since 2001
I’ve been at the forefront of digital marketing education for over two decades. My “Writing for the Web” course, launched in 2001, remained relevant for years, teaching others how to adapt their writing style for the evolving digital landscape.
Since then, I’ve trained thousands of people in small and large group settings, on how to adapt to the emerging opportunities in the digital marketing space.
That is why, 1 month after ChatGPT3.5 landed, I created my first course AI for marketers course.
The journey since then has been the most exciting of my career.
- The first AI for Marketers course sold out.
- I brought a second one in March 2023 and that sold out too.
- Continuously evolving, in 2023 I delivered a total of 46 courses to hundreds of marketers, business owners, recruiters, lawyers, accountants, and AI curious.
- At the end of 2023, I launched the AI Institute to bring AI skills training for everyone.
- Throughout 2024, we have continuously evolved our courses, bringing on talented course creators to lead on AI skills training, specialising by vertical.
- In May 2024, I was delighted to be joined by Scott Wilkinson, my business partner, who shares the vision of making AI accessible to everyone and bringing AI programmes a larger and wider audience.
Everyone who has taken a course with us has changed the way they work.
That makes me really happy because we are effecting real change in businesses. We consistently score upwards of 85-90% in Net Promoter Scores, something I thought was just normal, but I now realise is truly excellent.
We now offer programmes for companies who are looking to change the way they work, to bring real value and measurable return on investment by adopting AI through our training programmes.
We aim to nurture curiosity and empower learners to innovate responsibly. We aspire to become a leading global institution, renowned for accessible and high-quality AI education content, promoting responsible Ai innovation and fostering a diverse community of lifelong learners.
Business Development
Scott Bewley
Scott Bewley
Working with businesses worldwide, I have steered digitalisation projects that have saved millions in costs and boosted productivity through smart process improvements and workflow automation.
I have witnessed how embedding AI at the heart of operations not only transforms business but also creates a clear competitive edge. Today, the question isn’t whether to adopt AI—it’s how swiftly organisations can integrate it to stay ahead. I’m proud to join the AI Institute team in helping leaders streamline operations, accelerate digital transformation, and foster an AI-first mindset.
For me, AI transformation is as much about people as it is about technology. As a lifelong learner, I embrace AI’s full potential and welcome the chance to help position it as a catalyst for innovation and growth.
The future is already here. Are you ready to lead the change?
Let’s talk.
AI Automations
Claire du Preez
Claire du Preez
Unlocking the Power of AI Automation
In a world increasingly powered by AI, the ability to automate and streamline work isn’t just an advantage – it’s essential. As a seasoned digital marketer with experience in edtech, startups, and global campaigns, I’ve dedicated my career to leveraging technology to drive impact. Today, my focus is on a game-changing area: AI automation.
From Edtech to AI Consulting
In my role as a digital marketing leader, I’ve guided edtech companies and startups through the complexities of scaling. From crafting lifecycle marketing strategies to integrating AI-driven tools, I’ve seen how technology can turn challenges into opportunities.
Edtech, in particular, has shown me the transformative potential of personalised, scalable solutions. Whether connecting learners with life-changing programs or building customer journeys powered by data, my work has always centered on creating meaningful, measurable outcomes.
Now, my passion lies in helping teams harness the potential of AI automation—turning repetitive processes into seamless workflows and empowering professionals to focus on creativity, strategy, and growth.
The Promise (and Pitfalls) of AI
AI automation is a powerful tool, but I’ve learned it’s only as effective as its implementation. Teams are often overwhelmed by the sheer number of tools available, unsure of where to start or how to see tangible results.
That’s where we come in. I lead an AI automation training programme for the AI Institute in which we help organisations bridge the gap between AI’s promise and practical application. By focusing on no-code tools like Make.com and Zapier, we make automation accessible to professionals of all technical levels.
Participants gain hands-on experience in:
- Creating workflows that save time and reduce errors
- Designing hyper-personalised campaigns at scale
- Automating repetitive tasks to focus on high-impact work
Ready to Take the Leap?
If you’re looking to upskill, streamline your operations, or explore the full potential of AI, the AI automations program is here to guide you.
Ai Sales Guru
Daniel O’Neill
Daniel O’Neill
My 20-Year Sales Journey: Why AI Changes Everything
After two decades in B2B sales, I’ve never been more excited about technology’s potential to transform how we sell.
I’ve spent 20 years in B2B sales, and I’ve never seen anything like this moment we’re in now. When I started, a Rolodex and a telephone were our tech stack. Today, I’m watching AI transform everything I thought I knew about sales.
Looking back, every new tool promised to revolutionise how we sell. CRMs, analytics platforms, automation suites – each wave brought excitement but also complexity. We gained capabilities but lost something in translation. Our inboxes got fuller, our dashboards more complicated, and somewhere along the way, many of us forgot what made great sales work in the first place: genuine human connection.
The irony isn’t lost on me. The more tools we added to “enhance” customer relationships, the more those relationships suffered. I’ve watched talented sellers drown in automation busy-work whilst their actual sales skills gathered dust. I’ve seen sales leaders stare at endless data points without finding real insights. And don’t get me started on what all this automated outreach has done to buyer patience.
Why AI Isn’t Just Another False Promise
But AI is different. For the first time, I’m seeing technology that actually amplifies what makes humans good at sales instead of trying to replace it. It’s not just another tool – it’s more like having a brilliant sales coach and analyst working alongside you round the clock, turning data into stories, spotting patterns you’d miss, and freeing you to focus on what humans do best: building trust and solving real problems.
I built this AI for Sales course for the AI Institute because I believe we’re at a turning point and people need this now. The organisations that thrive won’t be the ones who see AI as just another automation tool. The organisations that will thrive will be the ones who use AI to unleash their people’s full potential – their creativity, their intuition, their ability to connect.
Let me show you what that future looks like. Through real examples, practical strategies, and hands-on learning, we’ll explore how to make AI work for you and your team. Not as a replacement for human skill, but as a force multiplier for everything that makes great sales people great.
The future of sales isn’t about AI taking over. It’s about AI making us better at being human. And that’s something worth getting excited about!
AI for Events
Tracey Carney
Tracey Carney
When technology meets live events, something extraordinary happens.
After two decades at the forefront of event management, delivering high-stakes corporate summits and award ceremonies across the globe, I have witnessed firsthand how digital innovation—and now AI—is revolutionising our industry.
I understand exactly where you might be right now. Perhaps you’ve found yourself responsible for delivering your company’s events—whether that’s managing the annual conference, orchestrating team gatherings, or coordinating client workshops. You’re juggling budgets, wrestling with timelines, and coordinating multiple stakeholders, all while trying to create something memorable. And here’s the thing: like many professionals in your position, you may never have received any formal events training. You’re expected to just… figure it out.
That’s precisely why I’ve developed this AI for Events course for the AI Institute.
It’s designed specifically for professionals who’ve been thrust into event management alongside their other responsibilities. You might be in marketing, HR, operations, or office management—wherever you sit in the organisation, if you’re responsible for making events happen, this course is for you.
I was quick to introduce AI into my team’s event management processes, and we’ve discovered firsthand how AI can transform the way we approach events. It’s not about replacing the human touch—it’s about augmenting your capabilities and eliminating the administrative burden that eats into your creative time. It’s also about giving yourself a competitive advantage!
From orchestrating summits for 10,000+ attendees to crafting exclusive C-suite gatherings for twenty, I’ve consistently leveraged emerging technologies to elevate event experiences. But more importantly, I’ve learned what works, what doesn’t, and how to make the most of limited resources—lessons I’m eager to share with you.
This course will show you practical, immediate ways to harness AI in your event planning.
Whether you’re struggling with supplier negotiations, attendee communications, or content creation, I’ll show you how AI can help streamline these processes. You’ll learn how to produce professional, impactful events that align with your business objectives, all while managing your time more effectively.
The events industry is evolving rapidly, and AI is no longer just a nice-to-have—it’s becoming essential for delivering exceptional experiences efficiently. Join me to discover how you can transform your approach to event management, eliminate those time-consuming administrative tasks, and focus on what truly matters: creating memorable experiences that achieve your organisation’s goals.
For those ready to embrace this new era of event management, this course offers more than just theory—it provides practical solutions for the real challenges you face every day. The future of corporate events is here, and I’m excited to show you how to make it work for you.
Responsible AI
Ben Bland
Ben Bland
I came into Ethics through the back door . . .
For two decades I had been working in the Wild West of tech startups, building digital products that might “put a dent in the universe”. But the closer my work had taken me to the cutting-edge of intelligent systems, the deeper the questions I have found myself asking.
In my most recent role I spent five years as Chief Operations Officer of an AI startup, where we built tools that interacted with one of the most intimate aspects of human life: our emotions.
Our customers included some of the world’s biggest brands and companies. For them, any technology that can understand how people think and feel would be a holy grail. The potential was enormous… but for good or bad?
Alongside my COO role, I was given the opportunity to join a diverse expert community at IEEE, who are writing the world’s first ethical standards for AI. For nearly five years I have been Chair of one such group, and I take part in various others, contributing to the vibrant movement behind the world’s forthcoming standards, regulations and best practices in AI development. Through this work, I have helped to build toolkits, conduct research, advise major institutions on ethical practices, and run ethics workshops from Tunisia to Tokyo.
I am cursed by optimism.
Twenty years ago, my best friend and I were building our own social media platform for fellow backpackers, as we planned a round-the-world trip. We built a site that was like MySpace and Facebook in one, before either of them existed. We thought we would travel the world while building an internet success… Our optimism outweighed our delivery.
I think this positive thinking has kept me working in innovation and entrepreneurship, despite the risks of failure. Today, as seventy years of AI development finally explodes into the mainstream – amidst talk of rampant unemployment and inequality (and just maybe the end of the human race) – I’m still optimistic about technology. I believe there are pragmatic ways for us to navigate this new frontier, and harness its power to build a positive future for planet and people.
Less bark, more bite.
One thing most people can agree at the moment is that things are changing, fast. Regulation and strategy can take years to produce, while the tech is evolving by the week. Working with the Ai Institute gives me the chance to share up-to-the-minute insights from the emerging field of AI Ethics, framed within a startup-style approach of experimental action, as we race to get ahead of the technology and its potential impact.
My intention for this course is that you will leave confident that you are tooled-up and ready to participate, by applying practical ethics to your own work. Whether you’re planning to use third-party AI tools or building your own, or you’re simply curious about responsible AI practice, let’s roll up our sleeves and get stuck in together.