New course · 2026

**AI for Marketers Autumn 2026**

Use AI confidently across the full marketing cycle — from insight and planning through to content, campaigns, and ROI reporting. Practical, hands-on, and designed for immediate application.

FORMAT

Optional tech check + half-day live workshop + 1-hour hackathon

AUDIENCE

Marketing professionals across all specialisms

DELIVERY

Live online · UK/IRE times

REQUIRES

Access to ChatGPT, Claude, Copilot, or Gemini

€ 600

per person.

inc. hackathon

Tech check

Optional · 1 week before

8 Oct, 10am - 11:30am

Session 1

18 Oct, 10am - 2pm

Session 2

Hackathon

25 Oct, 10am - 11am

What you'll learn

This course shows marketers how to use generative AI confidently, safely and effectively across everyday marketing work. It focuses on real marketing processes, real tasks, and real outputs — practical, hands-on, and designed for immediate application.

You will move from ad-hoc or experimental AI use to confident, purposeful application, without jargon or technical complexity.

Use AI safely and responsibly in line with UK and EU regulation
Reduce time spent on repetitive planning and content tasks
Generate clearer insight to inform marketing decisions
Improve the quality and consistency of marketing outputs
Build simple AI agents to support scale and measurement

Who it's for

Marketers at any level who want to move from occasional AI use to confident, systematic application across the full marketing cycle.

Marketing managers

You manage campaigns and content across channels and want AI to help you plan faster, produce better work, and report more clearly.

Content and brand leads

You want consistent, high-quality output at scale. This course shows you how to use AI to create repeatable workflows without losing your brand voice.

Marketing directors and heads

You want clearer insight, faster decisions, and a team that uses AI with purpose — not just for shortcuts. This course gives you the fluency to lead it.

Course structure

Delivered as a live half-day session with a bonus hackathon to follow. Mirrors the marketing cycle: context and insight first, then planning and delivery, then measurement and optimisation.

Pre-Module · Optional 8 Oct, 10am - 11:30am

Tech check

An optional half-hour session one week before the main course. Ensures you can access the right tools and start the course confident that everything will work as it should.

Module 1 · 18 Oct, 10am - 2pm

Insight with AI

Using AI to strengthen marketing insight before decisions are made. The emphasis is on better thinking, not faster output.

Skill

Gather and synthesise insight

Use AI to pull together customer, category and competitor insight quickly — and turn messy inputs into clear, usable findings.

Skill

Deep Research and Agent Mode

Apply advanced AI modes to reduce insight workload. Sense-check assumptions and spot gaps or tensions in your current thinking.

Module 2 · 18 Oct, 10am - 2pm

Planning and delivery at scale

Turning insight into action across marketing planning and execution. Practise live using your own marketing use cases, not abstract examples.

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Module 3 · 18 Oct, 10am -2pm

Attribution and agents

AI-powered analysis and agents in a practical, grounded way. The focus is actionable insight, not dashboards for the sake of it.

Skill

Structured prompting for planning

Use structured prompting to support marketing planning and create repeatable content workflows from plan to delivery.

Skill

Content and visual creation

Improve consistency across content and campaigns. Optimise written content for both people and AI systems. Integrate visual creation tools safely.

Skill

Marketing measurement and attribution

Use AI to support marketing measurement. Turn performance data into clear recommendations and test scenarios to understand impact.

Skill

Build analytics and insight agents

Build simple analytics agents. Apply best practice for governance, transparency, and data handling in AI-powered marketing.

Bonus Session

Marketing hackathon 25 Oct, 10am - 11am

Included in price

Consolidates learning and turns skills into confident, repeatable marketing practice. No new tools introduced. Refine content and workflows, identify quick wins, and learn from how others apply AI across different marketing contexts. You'll leave with at least one high-value use case ready to apply immediately.

What They're Saying...

Go further with the AI Institute

Our team builds automations. Your team runs them.

Agent Build

This course is where it starts, not where it ends. For those who are ready to go further, the AI Institute works directly with estate agency teams to build automations - listing workflows, tenant screening pipelines, client communication sequences - and hands them back through targeted training so your team can run and maintain them without depending on outside support.

"The AI Marketing course offered a clear and up-to-date view of the key concepts, tools, and trends shaping AI in marketing. The engaging and open approach made the sessions insightful and enjoyable."

Lara Brown — AI Institute course participant

About the instructor

Emma Marlow

AI for Marketing specialist

Emma Marlow is a marketing professional with over 20 years' experience and a strong focus on making AI easy to understand. As a skilled prompt engineer, she shows beginners how to use AI tools with confidence and start seeing results quickly.

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Frequently asked questions

Do I need any technical background?

None at all. This course is specifically designed for working professionals who want practical AI skills without needing a technical background.

Which AI tools do I need?

Paid versions of the tools are recommended so you get the full experience with no limitations. We'll confirm your setup during the tech check on Week 1.

Will sessions be recorded?

Yes. All live sessions are recorded and available to access for 90 days after the course finishes, so you can revisit any section at your own pace.

What's included in the course materials?

All course materials — including video recordings, presentation decks, and workbooks — are available online and yours to access for a full 90 days after the course finishes.

Is this relevant to B2B and B2C marketers?

Yes. The principles and tools covered apply across both. You'll practise using your own marketing use cases, not abstract examples, so the course is directly relevant to your actual work.