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What you'll learn
Module 1: Build your marketing agent ecosystem using Gen AI Marketing Frameworks. Design a custom network of specialised AI assistants to transform your strategy. Learn ChatGPT Agent mode, create strategic planning GPTs, and use Perplexity Deep Research to analyse trends and maintain dynamic audience personas.
Module 2: Bring agent-powered content creation to life through the “content dance.” Develop multi-agent workflows that turn one idea into a year’s worth of content. Your assistants handle research, writing, and image creation with ChatGPT 5 and image GPTs, while maintaining your brand voice. Tool time includes Nanobanana for hands-on visual content practice.
Module 3: Master SEO, analytics, and campaign orchestration. Create analysis and attribution GPTs, automate routine tasks with ChatGPT recurring tasks, and position Gen AI as a marketing enabler. Learn frameworks to secure stakeholder buy-in and scale responsible AI adoption across your team.
"This is the bleeding edge of marketing courses. I'm so glad my team and I took this course." – James G, Marketing Director
Course Structure
Module 1: Strategic Intelligence Agents
Build autonomous agents using Gen AI marketing frameworks that continuously monitor your market, competitors and customer data. You'll learn to:
- Master ChatGPT agent mode and create strategic planning custom GPT's.
- Configure agents that identify emerging trends and opportunities before your competitors
- Tool time: Perplexity Deep Research for comprehensive competitive intelligence
- Develop dynamic persona agents that adapt to real-time market changes
- Create decision support agents that provide data-backed strategic insights on demand
Module 2: Content Production Agent Systems
Establish a content factory powered by AI agents through the content dance: from strategic planning to campaign activation. You'll master:
- Building content creation GPTs and connected agent workflows that transform briefs into complete content pipelines
- Creating specialist agents for different content types (social, blogs, video scripts)
- Image creation with ChatGPT 5 and designing image creation GPTs for visual content at scale
- Tool time: Nanobanana for image editing to refine AI-generated visuals
- Designing quality control agents that maintain brand voice and consistency
Module 3: Marketing Automation Agent Ecosystem
Create a comprehensive agent network that operates your marketing function. Learn to:
- Build analysis & attribution GPTs that provide actionable performance insights
- Tool time: ChatGPT recurring tasks for automated reporting and monitoring
- Develop SEO research and optimisation agents that maintain organic reach
- Create campaign orchestration agents that coordinate across channels
- Position Gen AI as your marketing enabler within your organisation
- Master making the business case for GenAI to secure leadership support
- Implement frameworks for scaling organisational use with appropriate governance
- Design feedback loops so your agent systems continuously improve
Why Choose This Course
While other courses simply teach you how to use individual AI tools, we've updated ours to show you how to build entire marketing systems powered by assistants and agents. Our approach focuses on designing connected networks that:
- Work 24/7 without supervision
- Continuously learn and improve from results
- Handle routine tasks automatically
- Provide strategic insights in real time
We recommend our Automation course to develop the skills to build out this agent network and move beyond simply using AI tools to transforming your marketnig practice.
Technical Requirements
You must have a paid version of either ChatGPT, Copilot, Gemini or Claude in order to have the necessary customisation options for creating specialised GPTs/agents/gems that form the foundation of your marketing system. You will be provided with our custom agent templates and connection frameworks to rapidly build your systems, and start to use them straightaway.
What You'll Receive
- Weekly updated agent templates and frameworks
- Live online sessions with interactive agent building workshops
- All session recordings for reference
- Step-by-step agent deployment guides
- Professional certificate of completion
- Small group sizes with fellow marketing professionals
Transform your marketing function from tool-based to agent-based - where autonomous AI systems handle the routine while you focus on strategy and creative direction.
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