Core AI Skills for Bid Teams
€ 600
What you'll learn
This course shows bid teams how to use AI to win more work with less rework. You direct in plain English. AI handles the heavy lifting.
Practical and hands-on, built around capture, qualification, drafting, compliance and submission. You leave with prompt patterns you can apply to live tenders the same week.
- Turn briefs and SME inputs into clear bid responses without a blank page
- Identify and evidence win themes from client and competitor data
- Build repeatable workflows for capture, drafting, review and submission
- Sense-check tone, voice and compliance across long documents
- Capture SME interview notes accurately using voice
- Apply responsible-use principles for confidential bid material
Who it's for
Bid managers, capture leads, proposal writers and pre-construction teams who want AI doing the heavy lifting without compromising quality or compliance. No technical AI background needed.
Course structure
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Pre-course · 23 September, 1pm - 2pm
Tech check
An optional half-hour session to ensure you can access the right tools and start the course confident that everything will work as it should.
Module 1 · 30 September, 1pm - 3pm
Turn briefs into bid responses
Use AI to convert tender questions, capture intelligence and SME inputs into clear, on-brand response drafts. Start every tender from a working draft, not a blank page.
- Convert tender questions into structured response outlines
- Turn SME interview notes into draft answers in your firm's voice
- Pull case studies and capability statements into draft responses
- Sense-check answers against the question being asked
- A first-pass technical response from one question, three SME interviews and a case study library
Module 2 · 30 September, 1pm - 3pm
Identify and evidence win themes
Analyse the client, market and competitor landscape with AI. Win themes backed by evidence rather than assumption.
- Analyse the tender, client strategy and historical procurement
- Identify competitor positioning and likely responses
- Pull together evidence to support win themes
- Map past bids to identify what works and what does not
- A 30-minute client and competitor analysis to validate three win themes
Module 3 · 7 October, 1pm - 3pm
Repeatable bid workflows from capture to submission
Build reusable prompt patterns and simple AI configurations for the operational side of bid management. Quality and audit trail intact.
- Standardise capture and qualification questions across opportunities
- Set up repeatable patterns for drafting, review and approval
- Run compliance checks on long documents consistently
- Reduce duplicated effort across simultaneous tenders
- A repeatable AI-supported pattern from capture to submission
Module 4 · 7 October, 1pm - 3pm
Capture SME insight, sense-check messaging
Use voice input and image-based prompts to capture SME interviews and sense-check tone, messaging and visuals. Hours of work in minutes.
- Capture SME interview notes accurately using voice input
- Sense-check tone and messaging across response sections
- Generate or refine visuals for capability statements and case studies
- Convert long-form transcripts into structured answers
- A 30-minute SME interview turned into a tightly written response section
What They're Saying...
About the instructor
Emma Marlow
AI for Marketing specialist
Emma Marlow is a marketing professional with over 20 years' experience and a strong focus on making AI easy to understand. As a skilled prompt engineer, she shows beginners how to use AI tools with confidence and start seeing results quickly.
Frequently asked questions
None at all. Our courses are specifically designed for working professionals, executives, and design teams who want practical AI skills, not a computer science lecture.
- If you are taking a Copilot course, basic familiarity with standard Microsoft 365 apps (Word, Excel, Outlook) is all you need.
- For Claude Code, Claude handles the actual coding while you direct it using plain English.
- For visual or industry-specific paths like Nano Banana or Built Environment, we focus entirely on practical workflows, layout options, and project management—never complex programming.
Yes, absolutely. Security and confidentiality are our highest priorities, especially for our AEC and Finance cohorts:
- Data Privacy: Microsoft Copilot and Claude enterprise plans respect your existing corporate IT permissions. The AI only sees data you are already authorized to access, and your inputs are never used to train public models.
- Course Work: Live workshop sessions use anonymized dummy data so you can focus entirely on mastering techniques in a safe environment. You will then be given clear frameworks to confidently apply those exact same prompts to your live, proprietary project files between modules.
The market is flooded with generic "how to write prompts" videos. Our edge is entirely different:
- Live, Expert Facilitation: You are learning in real-time alongside an executive-level peer group, guided by practitioners from companies actively deploying AI in the real world.
- Always Up-to-Date: The second an AI model drops a new feature, we rebuild our exercises. You are getting a cutting-edge playground, not stale theory.
- Workflow Integration: We don't just teach tools in a vacuum; we show you exactly how they talk to your existing ecosystem - whether that’s integrating Claude with Microsoft 365 or feeding Nano Banana concepts downstream into Revit, Rhino, and Photoshop.
