AI Training for Estate Agents
€ 600
Built for the way estate agents actually work
IPAV represents over 1,500 auctioneers and valuers across Ireland. Most are at the start of their AI adoption — they know tools exist, many have dabbled, but few are using them systematically or with confidence.
"Knowing where to start" is the wrong problem to solve. So is "what's it safe to use for." Those are the questions of someone who's been handed a tool with no context.
This programme gives estate agents the context. Every prompt, task, scenario and document in AI Institute's course comes from real property work. Participants leave being able to handle admin tasks faster, and spend more time on the work that actually wins instructions.
- Set up your AI tool safely, with the right privacy and GDPR posture for client-facing work
- Automate listing creation and repurpose property content across portals and social channels
- Build agents that draft and respond to client communications at scale
- Research comparables and produce pitch-ready market briefings
- Build a marketing system that produces on-brand content from a brief, without starting from scratch every time
- Who it’s for - change the text line under that to: Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.
Who it's for
Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.
The programme
Four modules. Eight hours. Real outputs. Every module follows the same pattern: focused teaching, then hands-on tasks, then group share-back. Participants spend the majority of each session doing, not watching. Dual screen access is recommended.
Module 1 · 5 August, 11am - 1pm
Setup, safety & first prompts
Get set up properly across ChatGPT, Claude, Copilot or Gemini. Learn what can and cannot safely go into AI tools, why tenant screening triggers the EU AI Act, and how structured prompting turns vague asks into output you can send to clients. You write your first prompts for real property tasks before the session ends.
Module 2 · 12 August 11am - 1pm
Research & market intelligence
Use deep research tools to produce comparable reports from a specific address, analyse tenant applications, and turn inspection reports into landlord action emails. Every task uses real or synthesised property data and runs in the module, not as homework.
Module 3 · 19 August 11am - 1pm
Workflows, content & knowledge bases
Build a content engine that takes one property brief and produces listings for Daft.ie, MyHome.ie, social media and email in a single pass. Create a searchable knowledge base from your own documents so the AI works with your sources, not the open web. Map your workflows to decide where reusable prompts and agents save the most time.
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Module 4· 26 August, 11am - 1pm
Bring your own task
No new teaching. You bring one real task from your current workload and tackle it with AI. Facilitator-led support, peer learning across residential sales, lettings and commercial. Everyone leaves with at least one high-value output they can use on Monday morning.
About the instructor
Sophie La Touche
Core AI Skills specialist
Sophie La Touche translates AI capability into business reality. With a background in sales strategy and product adoption, she's spent her career making complex technology make sense — and make money. Currently deploying AI-powered advertising in the travel sector, she teaches from direct implementation experience. Her approach: show you what works, why it works, and how to get your organisation to back it.
Frequently asked questions
None at all. Our courses are specifically designed for working professionals, executives, and design teams who want practical AI skills, not a computer science lecture.
- If you are taking a Copilot course, basic familiarity with standard Microsoft 365 apps (Word, Excel, Outlook) is all you need.
- For Claude Code, Claude handles the actual coding while you direct it using plain English.
- For visual or industry-specific paths like Nano Banana or Built Environment, we focus entirely on practical workflows, layout options, and project management—never complex programming.
Yes, absolutely. Security and confidentiality are our highest priorities, especially for our AEC and Finance cohorts:
- Data Privacy: Microsoft Copilot and Claude enterprise plans respect your existing corporate IT permissions. The AI only sees data you are already authorized to access, and your inputs are never used to train public models.
- Course Work: Live workshop sessions use anonymized dummy data so you can focus entirely on mastering techniques in a safe environment. You will then be given clear frameworks to confidently apply those exact same prompts to your live, proprietary project files between modules.
The market is flooded with generic "how to write prompts" videos. Our edge is entirely different:
- Live, Expert Facilitation: You are learning in real-time alongside an executive-level peer group, guided by practitioners from companies actively deploying AI in the real world.
- Always Up-to-Date: The second an AI model drops a new feature, we rebuild our exercises. You are getting a cutting-edge playground, not stale theory.
- Workflow Integration: We don't just teach tools in a vacuum; we show you exactly how they talk to your existing ecosystem - whether that’s integrating Claude with Microsoft 365 or feeding Nano Banana concepts downstream into Revit, Rhino, and Photoshop.
