New course · 2026

AI Training for Estate Agents

Four hands-on online sessions built around the real work of Irish auctioneers and valuers. This course is open to any estate agent. IPAV members can access it for €500. Use the coupon code provided to you via email.

FORMAT

4 × 2-hour live online sessions

AUDIENCE

IPAV members · complete beginners welcome

DELIVERY

Certificate of completion · recordings for 90 days

REQUIRES

Access to Claude, ChatGPT, Copilot, Gemini, or Perplexity.

€ 600

per person.

inc. hackathon

Tech check

Optional · 1 week before

12 August, 11am - 1pm

Session 1

19 August, 11am - 1pm

Session 2

26 August, 11am - 1pm

Hackathon

2 September, 11am - 1pm

Built for the way estate agents actually work

IPAV represents over 1,500 auctioneers and valuers across Ireland. Most are at the start of their AI adoption — they know tools exist, many have dabbled, but few are using them systematically or with confidence.

"Knowing where to start" is the wrong problem to solve. So is "what's it safe to use for." Those are the questions of someone who's been handed a tool with no context.

This programme gives estate agents the context. Every prompt, task, scenario and document in AI Institute's course comes from real property work. Participants leave being able to handle admin tasks faster, and spend more time on the work that actually wins instructions.

Set up your AI tool safely, with the right privacy and GDPR posture for client-facing work
Automate listing creation and repurpose property content across portals and social channels
Build agents that draft and respond to client communications at scale
Research comparables and produce pitch-ready market briefings
Build a marketing system that produces on-brand content from a brief, without starting from scratch every time
Who it’s for - change the text line under that to: Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.

Who it's for

Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.

Residential agents

You want to produce better listings faster, handle vendor and buyer communications more efficiently, and build content that stands out across Daft, MyHome, and social channels.

Lettings agents

You deal with high volumes of tenant communications, application screening, and inspection follow-ups. This course shows you how AI can handle the repetitive work without creating compliance risks.

Valuers and commercial agents

You spend time on market research, comparable analysis, and client briefings. This course teaches you how AI can compress that work — while keeping your professional judgement at the centre.

The programme

Four sessions. Eight hours. Real outputs. Every session follows the same pattern: focused teaching, then hands-on tasks, then group share-back. Participants spend the majority of each session doing, not watching. Dual screen access is recommended.

Session 01 · 12 August 11am - 1pm

Setup, safety & first prompts

How AI tools work, which to use, and how to prompt well — without data, privacy, or compliance risks. Prompting fundamentals applied immediately to property writing tasks. Includes EU AI Act basics and tenant screening as high-risk AI.

Teach

How AI tools work

ChatGPT, Claude, Copilot, Gemini — when to use each. Data protection and the Role, Context, Detail prompting framework. EU AI Act basics.

Do Solo

First prompts from your working week

Write three prompts for tasks from your own working week. Compare a basic prompt against a structured one on real estate tasks.

Share Back

Group debrief

What worked, what didn't, what surprised the group. Learning together from different use cases across the cohort.

Do in Pairs

Email drafting exercise

Swap a real anonymised email each. Use AI to draft a response, then share and critique the approach with your partner.

Session 02 · 19 August 11am - 1pm

Research & market intelligence

Estate agents spend significant time on research that AI can compress dramatically. All tasks completed in the session using participants' own documents.

Teach

Strong vs weak research prompts

Using AI research agents on a specific address to produce comparable reports. Human verification and what to check before sharing with clients.

Do in Groups

Research sprint: vendor briefing

Produce a one-page vendor briefing using a structured research prompt — what the property is worth and why, ready to present to a client.

Share Back

Output review

Groups present their output and discuss what to verify before sending to a real client. Building a professional quality threshold.

Do Solo

Document analysis

Use your own work: a tenant application, inspection report, or rental comparable set. Extract and summarise key findings using AI.

Session 03 · 19 August 11am - 1pm

Workflows, content & knowledge bases

Building a content engine from a single property listing, and creating a reusable knowledge resource that anyone in the firm can use immediately.

Teach

Building a content engine

One property as the source for multiple outputs. Reusable prompts and what to put in a knowledge base to save time every week.

Do in Groups

Content sprint

From one property, produce a Daft listing, LinkedIn post, landlord email, and SEO copy — all from a single starting point using AI.

Share Back

Tonal consistency review

Compare outputs across groups. Why tonal consistency matters for brand across a small team, and how to build that into your prompts.

Do Solo

Knowledge base starter

Build a reusable prompt that answers the five questions you get asked most often — in your own voice, ready for your team to use.

Bonus Session

Hackathon 2 September 11am - 1pm

Included in price

No new teaching. Participants bring one real task and tackle it using everything from sessions one to three. You bring one real current task — a tricky vendor situation, a letting on the market too long, a new instruction pitch, or a market update for a client. You leave with at least one high-value output you can use immediately and a clearer picture of where AI fits into your working week. This generates the best peer learning — estate agents see how colleagues across residential, lettings, and commercial use the same tools differently.

What They're Saying...

Go further with the AI Institute

Our team builds automations. Your team runs them.

Agent Build

This course is where it starts, not where it ends. For those who are ready to go further, the AI Institute works directly with estate agency teams to build automations - listing workflows, tenant screening pipelines, client communication sequences - and hands them back through targeted training so your team can run and maintain them without depending on outside support.

About the instructor

Emma Marlow

Head of Course Development, AI Institute

Emma Marlow is our Head of Course Development and a transformation professional with over 20 years' experience across a variety of industry sectors. As a skilled prompt engineer, she shows beginners how to use AI tools with confidence and start seeing results quickly. Whether you're picking up AI for the first time or looking to sharpen how you already use it in your practice, Emma meets you where you are — breaking down the technology into practical, no-nonsense steps that work in the real world of property.

Frequently asked questions

Do I need any technical background?

None at all. This course is specifically designed for working professionals who want practical AI skills without needing a technical background.

Which AI tools do I need?

You need a paid version of one tool of your choice, so you get the full experience with no limitations. We'll confirm your setup in the first session.

How do I access IPAV member pricing?

IPAV will provide members with a members-only code. Use this at checkout on the AI Institute website to access the €500 member rate.

What happens if the cohort doesn't reach minimum numbers?

Cohorts require a minimum of 20 participants. If a cohort does not reach this threshold, enrolees are offered a place on the next available date or a full refund.

Will sessions be recorded?

Yes. All live sessions are recorded and available to access for 90 days after the course finishes, so you can revisit any section at your own pace.

Is this relevant to PSRA-regulated practice?

Yes. The course covers data protection, responsible AI use, and the EU AI Act as it applies to estate agency — including tenant screening as a high-risk AI application under current regulation.

What comes after this course?

For practices that want to go beyond prompting, the AI Institute offers a build-and-train service. We work with your team to identify the highest-value automation opportunities, build them, and then train your staff to own and maintain them. This course gives you the foundations. The next step puts those foundations to work.