Core AI Skills for AEC Marketers
€ 600
What you'll learn
This course shows estate agency professionals how to use AI to produce sharper listings, smarter campaigns and faster client communication. You direct in plain English. AI does the lifting.
Practical and hands-on, built around real agency work: listings, viewings, market reports, social posts and client follow-ups. You leave with prompt patterns you can apply to live properties the same week.
- Turn rough listing notes and viewing feedback into clear copy in one pass
- Read local market data, competitor activity and audience patterns
- Build repeatable workflows for listings, viewings, campaigns and follow-ups
- Generate, refine and explain property visuals using AI
- Capture viewing notes using voice
- Apply responsible-use principles for client and pricing data
Who it's for
Agency principals, branch managers, sales and lettings agents, and marketers who want AI doing the routine work. No technical AI background needed.
Course structure
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Pre-course · 4 November, 12pm - 1pm
Tech check
An optional half-hour session to ensure you can access the right tools and start the course confident that everything will work as it should.
Module 1 · 11 November, 12pm - 2pm
Turn rough notes into clear listings and campaigns
Use AI to convert briefs, listing notes and viewing feedback into clear property descriptions, campaign emails and client messages in one pass. Standardised across the team.
- Turn instruction notes into property descriptions in your agency voice
- Convert viewing feedback into clear vendor updates
- Draft campaign emails for new instructions and price changes
- Standardise tone and messaging across the team
- A full marketing pack for a new instruction in 20 minutes
Module 2 · 11 November, 12pm - 2pm
Read the local market faster
Analyse audiences, competitor activity and performance data with AI. See what's working, what's wasting budget and where demand is moving.
- Analyse local market data and recent transactions
- Read competitor listings and positioning
- Spot demand and price movement patterns
- Review campaign performance to identify what works
- A postcode-level market briefing for a vendor pitch
Module 3 · 18 November, 12pm - 2pm
Repeatable workflows for the agency week
Build reusable prompt patterns for the work that fills the agency week. From new instructions to first offer received.
- Standardise new instruction onboarding
- Build viewing follow-up templates that adapt to each property
- Plan, launch and review marketing campaigns
- Standardise client communication for pricing changes and offers
- A repeatable pattern from listing to first offer received
Module 4 · 18 November, 12pm - 2pm
Capture, sense-check and visualise on the move
Use voice input and AI image work to capture viewing notes, sense-check messaging and produce visuals for listings, social and pitch decks. Faster turnaround, sharper output.
- Dictate viewing notes and follow-up actions after appointments
- Sense-check campaign messaging before sending
- Generate or refine listing imagery for marketing
- Build pitch deck visuals from existing property content
- Post-viewing vendor feedback ready by the time you reach the office
What They're Saying...
About the instructor
Emma Marlow
AI for Marketing specialist
Emma Marlow is a marketing professional with over 20 years' experience and a strong focus on making AI easy to understand. As a skilled prompt engineer, she shows beginners how to use AI tools with confidence and start seeing results quickly.
Frequently asked questions
None at all. Our courses are specifically designed for working professionals, executives, and design teams who want practical AI skills, not a computer science lecture.
- If you are taking a Copilot course, basic familiarity with standard Microsoft 365 apps (Word, Excel, Outlook) is all you need.
- For Claude Code, Claude handles the actual coding while you direct it using plain English.
- For visual or industry-specific paths like Nano Banana or Built Environment, we focus entirely on practical workflows, layout options, and project management—never complex programming.
Yes, absolutely. Security and confidentiality are our highest priorities, especially for our AEC and Finance cohorts:
- Data Privacy: Microsoft Copilot and Claude enterprise plans respect your existing corporate IT permissions. The AI only sees data you are already authorized to access, and your inputs are never used to train public models.
- Course Work: Live workshop sessions use anonymized dummy data so you can focus entirely on mastering techniques in a safe environment. You will then be given clear frameworks to confidently apply those exact same prompts to your live, proprietary project files between modules.
The market is flooded with generic "how to write prompts" videos. Our edge is entirely different:
- Live, Expert Facilitation: You are learning in real-time alongside an executive-level peer group, guided by practitioners from companies actively deploying AI in the real world.
- Always Up-to-Date: The second an AI model drops a new feature, we rebuild our exercises. You are getting a cutting-edge playground, not stale theory.
- Workflow Integration: We don't just teach tools in a vacuum; we show you exactly how they talk to your existing ecosystem - whether that’s integrating Claude with Microsoft 365 or feeding Nano Banana concepts downstream into Revit, Rhino, and Photoshop.
