AI Training for Estate Agents Winter 2027
€ 600
Built for the way estate agents actually work
IPAV represents over 1,500 auctioneers and valuers across Ireland. Most are at the start of their AI adoption — they know tools exist, many have dabbled, but few are using them systematically or with confidence.
"Knowing where to start" is the wrong problem to solve. So is "what's it safe to use for." Those are the questions of someone who's been handed a tool with no context.
This programme gives estate agents the context. Every prompt, task, scenario and document in AI Institute's course comes from real property work. Participants leave being able to handle admin tasks faster, and spend more time on the work that actually wins instructions.
How does AI help estate agents and agencies?
- Set up your AI tool safely, with the right privacy and GDPR posture for client-facing work
- Automate listing creation and repurpose property content across portals and social channels
- Build agents that draft and respond to client communications at scale
- Research comparables and produce pitch-ready market briefings
- Build a marketing system that produces on-brand content from a brief, without starting from scratch every time
- Who it’s for - change the text line under that to: Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.
Who it's for
Estate agents at any stage - from those who have never used AI to those who want to move from dabbling to confident, systematic application.
The programme
Four sessions. Eight hours. Real outputs. Every session follows the same pattern: focused teaching, then hands-on tasks, then group share-back. Participants spend the majority of each session doing, not watching. Dual screen access is recommended.
Session 1 · 18 Jan, 12pm - 2pm
Setup, safety & first prompts
Get set up properly across ChatGPT, Claude, Copilot or Gemini. Learn what can and cannot safely go into AI tools, why tenant screening triggers the EU AI Act, and how structured prompting turns vague asks into output you can send to clients. You write your first prompts for real property tasks before the session ends.
Session 2 · 25 Jan, 12pm - 2pm
Research & market intelligence
Use deep research tools to produce comparable reports from a specific address, analyse tenant applications, and turn inspection reports into landlord action emails. Every task uses real or synthesised property data and runs in the session, not as homework.
Session 3 · 1 Feb, 12pm - 2pm
Workflows, content & knowledge bases
Build a content engine that takes one property brief and produces listings for Daft.ie, MyHome.ie, social media and email in a single pass. Create a searchable knowledge base from your own documents so the AI works with your sources, not the open web. Map your workflows to decide where reusable prompts and agents save the most time.
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Session 4 · 8 Feb, 12pm - 2pm
Bring your own task
No new teaching. You bring one real task from your current workload and tackle it with AI. Facilitator-led support, peer learning across residential sales, lettings and commercial. Everyone leaves with at least one high-value output they can use on Monday morning.
About the instructor
Sophie La Touche
Core AI Skills specialist
Sophie La Touche translates AI capability into business reality. With a background in sales strategy and product adoption, she's spent her career making complex technology make sense — and make money. Currently deploying AI-powered advertising in the travel sector, she teaches from direct implementation experience. Her approach: show you what works, why it works, and how to get your organisation to back it.
Frequently asked questions
None at all. Our courses are specifically designed for working professionals, executives, and design teams who want practical AI skills, not a computer science lecture.
- If you are taking a Copilot course, basic familiarity with standard Microsoft 365 apps (Word, Excel, Outlook) is all you need.
- For Claude Code, Claude handles the actual coding while you direct it using plain English.
- For industry-specific paths from the Built Environment, we focus entirely on practical workflows, layout options, and project management—never complex programming.
Yes, absolutely. Security and confidentiality are our highest priorities, especially for our AEC and Finance cohorts:
- Data Privacy: Microsoft Copilot and Claude enterprise plans respect your existing corporate IT permissions. The AI only sees data you are already authorized to access, and your inputs are never used to train public models.
- Course Work: Live workshop sessions use anonymized dummy data so you can focus entirely on mastering techniques in a safe environment. You will then be given clear frameworks to confidently apply those exact same prompts to your live, proprietary project files between sessions.
The market is flooded with generic "how to write prompts" videos. Our edge is entirely different:
- Live, Expert Facilitation: You are learning in real-time alongside an executive-level peer group, guided by practitioners from companies actively deploying AI in the real world.
- Always Up-to-Date: The second an AI model drops a new feature, we rebuild our exercises. You are getting a cutting-edge playground, not stale theory.
- Workflow Integration: We don't just teach tools in a vacuum; we show you exactly how they talk to your existing ecosystem - whether that’s integrating Claude with Microsoft 365 or feeding AI-generated concepts downstream into Revit, Rhino, and Photoshop.
We assume zero knowledge and take everyone from 0 to 60. We start at the basics, customising your tool and writing a first prompt that actually returns something useful, then build from there.
- People who arrive more advanced consistently tell us they still pick something up in every session, so we believe we are hitting the right notes.
- You do need a basic level of digital competence: logging in, copying and pasting, moving between windows. We teach the AI, not the computer.
Yes, completely. Governance and ethics are built into every course we deliver rather than bolted on as a closing session.
- What is safe to put into a paid Copilot tenancy and what is not, in the terms your own IT policy uses.
- The safeguards worth having in place before people start using it on live client work.
- Where the output can be trusted, and where sign-off stays with a named human.
Online, live, and led by an instructor. These are not pre-recorded videos. Questions get asked and answered as we go, and our instructors are good at making sure everyone takes part.
- Two screens are worth having: one to watch us on, one to practise on.
- Recordings are provided, usually within 45 minutes of the session ending.
- You keep the session recordings, the slide decks and the workbooks for 60 days after the course finishes.
Several sessions, and deliberately so. We want you to go away and use what you learned between them.
- Run a prompt on a task you were going to do anyway. Try a skill on real work.
- You come back having felt what it is like, which is when the questions get good and the next session lands properly.
- A single long day looks efficient on a calendar and teaches considerably less.
